Madinet Masr has launched an outdoor advertising campaign to promote a new era of Taj City, its flagship development in Greater Cairo. The campaign follows Taj City's previous OOH appearance in September 2023. The OOH campaign is widely distributed across the city and uses many uni-pole combinations as an example on El Suez road. The visuals are dark themed, highlighting the Origami Gardens with bold large fonts along with the developer's hotline and website. The Taj City logo is also included, along with the tagline New Era of Taj Unfolds. In some ad faces, the whole sketch is inverted, so the tagline is on the upper right instead of the upper left. The campaign is effective for several reasons. First, the use of uni-poles combinations allows the campaign to be seen by a large number of people, as they are located in high-traffic areas. Second, the dark theme with bold white fonts makes the campaign stand out and grab attention. Third, the tagline New Era of Taj Unfolds is clear, concise, and memorable. It also accurately reflects the benefits of living in Origami Gardens, which is a new and modern development in Taj City. The Madinet Masr OOH campaign is a creative and effective way to promote the new era of Taj City. To learn more about Taj City’s OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.
