Orange has launched an OOH campaign in Cairo featuring the mega-stars Karim Abdel Aziz and Nelly Karim. The campaign follows the brand's previous OOH campaigns in September and July 2023, and it is promoting Orange Premiere, a premium subscription service. The campaign features different OOH formats in greater Cairo, including uni-poles, hoardings, and more, with the two Karims showcasing them both in elegant black clothes, a tuxedo for Karim and a beautiful dress for Nelly on a flaming orange colored background beside Orange Premiere and Amazon Prime's logos. The campaign message is announcing that Orange Premiere customers can get all Amazon Prime privileges, including the most recent movies, series, games, exclusive content, and free recharge. The campaign also includes an encouraging message to visit My Orange app to subscribe. The campaign is well-targeted, as it is likely to appeal to Orange Premiere's target segment of affluent and tech-savvy consumers. The use of Karim Abdel Aziz and Nelly Karim is also effective, as they are two of the most popular celebrities in Egypt. The Orange OOH campaign is a creative and effective way to promote Orange Premiere. It is sure to capture the attention of potential customers and help Orange to achieve its marketing goals. Visit MOOH to learn more about Orange’s OOH campaigns in Egypt.
