Rebranding signifies the promise of greater milestones, and in the demanding landscape of the United Arab Emirates insurance industry, this message is boldly displayed on Dubai's billboards. Liva, operating in key GCC markets - Oman, Saudi Arabia, UAE, Kuwait, and Bahrain - is set to expand to Qatar. Their new brand reflects their mission: instilling confidence in life's uncertainties by placing customers at the core of an innovative ecosystem. Liva Group's recent acquisition of RSA Insurance and Ominvest Group's National Life and General Insurance has culminated in a unification of strengths and expertise under a single name - Liva. Dynamic visuals on digital screens along the city's main roads effectively convey this message to passersby. With a simple yet impactful animation against a clean white background, Liva's campaign showcases its commitment to a brighter and more secure future for its customers in the ever-evolving world of insurance.