Gucci has launched a digital out-of-home (DOOH) campaign in Dubai for its successful Flora fragrance line. The campaign, which began in early September 2023, features the brand's new fragrance, Gucci Flora Gorgeous Magnolia, alongside the existing Gucci Flora Gorgeous Jasmine and Gucci Flora Gorgeous Gardenia. The campaign visuals are florally themed and feature Gucci Flora ambassador Miley Cyrus. The visuals show the three fragrances alongside beach scenes, a guitar, and sea water, all blended with a lot of flowers and happy colors. The brand and Flora names are also prominently displayed. The campaign is designed to evoke a sense of freedom and joyful serenity, which are the key values of the Gucci Flora line. Gucci's previous OOH campaign was in March 2023, and the last time the brand ran an OOH campaign for Flora was in October 2022. The new campaign is a sign of Gucci's commitment to the Flora line and its confidence in its success in the Dubai market. Gucci Flora Gorgeous Magnolia is the third fragrance to become part of the Flora Fantasy universe. It is built around Magnolia Essence, a scent imbued with cheerfulness and a luminous, noble spirit. Gucci Flora Gorgeous Magnolia is a radiant and uplifting fragrance that is perfect for everyday wear. It is a reminder to live life to the fullest and to embrace the joy of every moment.
