Gulf for Good, the charity organization, has launched its first outdoor advertising campaign to promote its Cycle Namibia 2023 and Kilimanjaro Tanzania 2024 challenges. The DOOH campaign features clear visuals of the two challenges, including the new challenge names, the Gulf for Good logo, simulations of the places where the challenges are held, and a new challenger, Milly Larmer. The campaign visuals also contain the challenges' dates and the Gulf for Good website. The DOOH campaign is running on digital screens in busy roads throughout Dubai. Gulf for Good was founded in 2001 by former Chairman Brian Wilkie MBE and Paul Oliver to raise funds to buy an ambulance for a war-torn community in Namibia. Since then, Gulf for Good has hosted more than 100 challenges, raising almost USD 5 million for 63 projects in 30 countries, helping over 33,300 children in need. Gulf for Good challenges are open to people of all ages and fitness levels. Participants can choose to cycle, hike, or run in some of the world's most iconic and challenging locations. The Cycle Namibia 2023 challenge will take place from November 4 to November 10, 2023, and the Kilimanjaro Tanzania 2024 challenge will take place from February 17 to February 25, 2024. Participants will hike to the summit of Mount Kilimanjaro, the highest mountain in Africa.
