UAE’s leading telecommunication provider, Etisalat by e&, is back with a new branding campaign, published across Dubai, Sharjah and Ajman’s Digital screens and Bridge billboards. Following their recent campaign providing the audience with the freshest offers to get their hands on the new iPhone 15, Etisalat by e& initiates a simple branding campaign claiming to be “So Much More”. Referring back to their name, Etisalat proves time and time again that they are not your usual telecommunications brand, and they note these claims through the new campaign. The new campaign features Etisalat’s signature red ad spaces while noting the slogan “Etisalat and So Much More.” The ads host Etisalat’s classic design, making them easy to spot and identify across Dubai’s colorful ooh arena. The campaign conveys the intended message clearly, serving as a reminder to existing customers, and reaffirming the company's values and promises. In addition, it also aids in attracting new customers who may have overlooked the brand or have outdated perceptions. The billboards are visible and distinctive, which strengthens Etisalat by e&’s presence in the market even more, as well as positions them in more than just telecommunications. The campaign surfaced on UAE’s billboards in the third week of September.
