Ahmed El-Sallab, one of Egypt's leading home improvement retailers, has launched a new OOH campaign in Greater Cairo after a long time of being absent from the OOH advertising scene in Egypt, the brand’s previous OOH was in December 2020. The campaign promotes the brand's one-stop shop concept, offering customers everything they need for their homes in one place. The campaign visuals are simple and clear, focusing on the tagline Your home at one place. The visuals also feature the brand's logo and hotline, as well as a simulation of some of the appliances and home furnishings found in the store. Some ad faces also contain a simulation for a full home. The campaign also includes the hashtag #Not_Ciramics_Only, which emphasizes the fact that Ahmed El-Sallab offers a wide range of products for the home, not just ceramics. The campaign is running on a baby blue background with a yellow stripe on the bottom, which creates a bright and cheerful atmosphere. The campaign is likely to be successful in reaching its target audience and promoting Ahmed El-Sallab's one-stop shop concept. To learn more about Ahmed El-Sallab’s OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.
