Etisalat by e&, the UAE's leading telecommunications provider, has launched a new OOH campaign to promote its Titanium iPhone 15 Pro installments plan. The campaign is running on digital screens and bridge billboards OOH formats. This OOH campaign follows the brand’s previous OOH in September 2023. The last OOH campaign for these 2 brands together was in April 2022. The campaign visuals are simple but effective. They feature a red and white background with the etisalat by e& logo and the installment plan message: Get iPhone 15 Pro starting AED 189/month. The Titanium iPhone 15 Pro is also showcased prominently in the visuals, along with the 5G motive. The campaign strategy is clearly less is more. The visuals use minimal text and imagery to highlight the main message: that customers can get the latest iPhone 15 Pro on an affordable installments plan. iPhone 15 Pro is the first iPhone to feature an aerospace‑grade titanium design, using the same alloy that spacecraft use for missions to Mars. The campaign is likely to be successful in reaching its target audience and promoting Etisalat by e&'s iPhone 15 Pro installments plan. The visuals are simple, eye-catching, and easy to understand. The installment plan message is also very compelling, as it makes it possible for customers to get the latest iPhone without having to pay a large upfront cost.
