Playstation has launched a new DOOH campaign in Dubai to promote EA SPORTS’ FC™ 24, the latest installment in the popular football video game franchise. The campaign features a part of the official gameplay trailer featuring Erling Haaland and some other players, showcasing the game's high definitions and video quality. The campaign is running on digital screens only in Dubai's streets, and it is PlayStation's second OOH appearance in the city after the OOH seen in the beginning of September 2023. The campaign's main focus is to promote the FC™ 24 game by highlighting its stunning visuals and realistic gameplay. The campaign visuals are simple but effective. The gameplay trailer is set against a dark background, with the PlayStation and EA Sports logos displayed prominently. The tagline, Welcome to the club, is a clear invitation to gamers to join the community of FC™ 24 players. The campaign is sure to appeal to football fans of all ages. The use of Erling Haaland in the gameplay trailer is a particularly clever choice, as he is one of the most popular and talented players in 2023. The campaign's focus on the game's high definitions and video quality is also likely to appeal to gamers who are looking for the most immersive gaming experience possible. EA SPORTS FC™ 24 marks the beginning of the future of football. Built on innovation and authenticity, feel closer to the game in the most true-to-football experience yet with the best players from the biggest clubs, leagues and competitions around the globe.
