Following the similar appearance of featuring great summer deals, Chinese automotive brand, JAC Motors, is back on UAE’s billboards with a new offering that onlookers can't miss. Following their prior ad for Mitsubishi Motors, Al Habtoor Motors advertises JAC Motors’ JS4 & J7 on Dubai’s streets, positioning them as the perfect choices for an upgraded driving experience. The new campaign holds the slogan “Gear up For The Next Upgrade”, placed alongside both the red JS4 & J7 vehicles, which are showcased upon a red platform-like runway with their excited new owners jumping behind them. The exhibition is both graceful & packed, the latter due to the unmissable JAC offerings noted, like their 30k/2 years car service, free 5-year warrant, tinting, and Scotchgard, in addition to the freedom to Buy Now, Pay Later. The starting prices of both cars are noted in the ad, in addition to the benefits, written in both English and Arabic, to maximize outreach to passersby. Al Habtoor Motors' hotline is also featured as a call to action for customers. The billboards are very informative with red being a dominant color, which is a highly visible and attention-grabbing color, especially when contrasted with other colors commonly found on the road, such as green or blue. By using red, Al Habtoor Motors makes its billboards stand out and capture viewers' attention more effectively. The campaign surfaced on Dubai & Sharjah streets upon Uni-Pole and Hoarding billboards in the third week of September.
