The real estate giant, Mountain View, has dazzled the masses with their out-of-home campaign featuring Mohamed Salah, recently released in the bustling city of Cairo, after their previous appearance. While real estate brands may frequently promote their architecture and facilities, opulent lives, and advantageous location, Mountain View chooses to emphasize a more personal benefit, and connect on an emotional level to viewers. They achieved this by using football legend Mohamed Salah, who serves as Mountain View's brand ambassador, whose presence is as powerful as ever on the visuals. One of Mountain View's main values—a sense of connection—is frequently expressed in their advertisements. This campaign has been taking over their social media, inviting Cairo’s audience to step out from the sidelines, and stop being a spectator. They motivate you to “Stop Watching” and experience life as it is in all its glory, which emcompasses taking in the wonderful views at Mountain View, and exploring their hidden treasures. From their picturesque landscapes, waters and sights, Mountain View has all a person needs to embrace life and start living. The simple yet effective name of the campaign “Stop Watching”, and how it’s united across all their mediums, aids their strong brand image and their cohesive marketing with a clear message. Check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, to gain more insights about this campaign and more!
