Abu Dhabi Media Network, the major public service broadcaster and media firm in the UAE, lights up the UAE’s outdoor advertising world. Abu Dhabi Media Network (ADMN), focuses on creating, producing, and delivering distinctive premium content, including news, entertainment, sports, and culture, to a diverse audience in the Arab World, and holds a lot of brands under its name. Under the ADMN umbrella, there are Abu Dhabi TV, Al Emarat TV, and Majid TV, and that’s just a few of many! These are, however, the ones that this advertising campaign focuses on and highlights, with a snippet of every program they feature on the visuals. Abu Dhabi TV is a public entertainment channel that caters to the tastes of Arab families and young people. It includes a broad range of programs that focus on women's hobbies and lifestyle trends on the channel, along with drama, entertainment, and TV shows that target various preferences in an interactive, and family-safe way. These programs include superstar Ahlam’s “Leila We Alf Leila”, and “Al-Thawra Al-Sina’iyya”. With a wide range of programming that appeals to viewers of all ages in the UAE and GCC, Al Emarat TV serves as the official state station of the United Arab Emirates. Al Emarat promotes family enrichment and the cultivation of indigenous media talent, like series. “Tahaddi Al-Kan’ad”, “Ma Al-Amal”, “Faraasat Al-Sahraa’”, “Sawalef Yaddo”, “Ardena Al-Tayeba”, and “Al-Reyadah Al-Youm”. Majid TV aims to delight kids as they watch locally produced shows, cartoons, and characters that reflect their culture and community, like the well-known Majid and Kaslan characters from the publication appearing on the billboard and more characters. On digital screens, mega com, and lampposts, the new campaign was revealed in Dubai, Sharjah, and Ajman in the fourth week of September.
