The real estate OOH advertising market in August 2023 saw a significant increase compared to the previous month and to the same month in 2022. This increase was driven by a number of factors, including: The strong performance of the real estate market in many parts of the world. The increasing popularity of digital OOH advertising is particularly well-suited for the real estate industry. The return of many consumers to their pre-pandemic travel and commuting habits has led to increased exposure to OOH advertising. 1- D.O.S.E (80 ad faces) The Capture the Happy Moment campaign is a marketing campaign for the Kernel House, Jay serviced apartments, and Epic chalet project. The campaign features new visuals that focus on the stunning luxury offerings of the project. The visuals transport viewers to a world of elegance and beauty, from breathtaking views of the North Coast to the project's logo and location details. Every element of the campaign is carefully designed to leave a lasting impression. The campaign's tagline is prominently displayed alongside the developer's logo, hotline, and website, encapsulating the essence of what the project represents: a haven for happiness. 2- PRE Developments, TBD (71 ad faces) The teaser OOH campaign features a dark background with the developer's logo in bold font. The logo is placed both at the center and bottom left corner of the ad to grab attention. The developer's website and hotline are also displayed prominently to allow interested buyers to connect with Pre Developments and learn more about the upcoming project. The taglines Relive, Great things are worth the wait, and Launching soon in Sheikh Zayed offer little information but create curiosity and anticipation. Pre Developments is eager to create buzz around its highly-anticipated new project. The campaign's minimalism and air of mystery are clever marketing tactics in a world where we are constantly bombarded with sensory information. 3- Touba (69 ad faces) Madinet Masr has launched an OOH campaign featuring Ahmed Fahmy to promote their new payment method, Touba. Touba allows homebuyers to purchase their dream homes and pay them off at their own pace without the hassle of checks or burdensome requirements. The campaign's tagline, Don't let the installments control you, resonates powerfully with viewers, offering a glimpse of the freedom and flexibility that Touba provides. 4- Ivoire (63 ad faces) Another campaign by PRE Developments was the reveal of the teaser campaign that occupied the second spot in August’s top campaigns race. PRE Developments has launched a billboard campaign for their upcoming projects in West Cairo and Jebal El Sokhna. The campaign highlights the modern luxury living that these projects will offer. Billboards are strategically placed along the main roads of Greater Cairo. The campaign also provides a clear call to action, directing interested individuals to visit the real estate developer’s website or contact the provided hotline. 5- Seazen (60 ad faces) Seazen, a luxurious haven on the North Coast, is promoting their Best of All Worlds campaign, highlighting the tranquility of the property. They have recently launched Sea-View Villas, aiming to create a memorable brand identity and offer a serene and inspiring experience. Here are the top OOH campaigns for August 2023, Which are most of which are from the real estate industry: The real estate OOH advertising market saw a significant increase in August 2023 compared to the previous month and to the same month in 2022. This was driven by a number of factors, including the strong performance of the real estate market in many parts of the world, the increasing popularity of digital OOH advertising, and the return of many consumers to their pre-pandemic travel and commuting habits. The real estate OOH advertising market is in a healthy state, with strong demand from developers and increasing effectiveness of campaigns. The use of digital OOH advertising is particularly noteworthy, as it offers developers a more targeted and measurable way to reach their target audience. For further information on the remaining 20 contenders in Cairo's OOH top campaign deathmatch, refer to the accompanying visuals. Additionally, by reading through August's market insight, you'll be able to access more data and statistics regarding the latest analysis of Cairo's billboards.
