Introduction Dive into the August 2023 Market Insights report, where we take an in-depth exploration of Greater Cairo's out-of-home advertising scene. This report delves into critical aspects like occupancy rates key sectors, and offers a clear month-to-month and year-over-year comparison. If you're in the business or media world in the MENA region, this valuable information is a must-have resource. Key Events in August 2023 In August, city billboards continue to feature summer campaigns. As school enrollment is just around the corner, back-to-school campaigns are also emerging. Occupancy Rate Incline In August 2023, the out-of-home advertising sector in Greater Cairo experienced a rise in occupancy, reaching an overall rate of 78%. This represents a 3% increase compared to the previous month's figures. Sector Analysis Real Estate: In August 2023, there was a 2% dip in real estate sector activity compared to the previous month. FMCG Industry: In the realm of Fast-Moving Consumer Goods, encompassing items like food and beverages, cleaning products, cosmetics & personal care, as well as pharmaceuticals and biotechnology, there was a noticeable drop of 4% in occupancy levels when compared to the previous month. Telecommunication: Activity in the telecommunications industry increased by 1% compared to the previous month. Healthcare: The occupancy rate in the healthcare industry remains stable, mirroring the previous month's performance. Foodservice: The foodservice sector's occupancy rate remains unchanged from the previous month. Year-on-Year Comparison A year-on-year (YoY) comparison is a comparison of data from one year to the same period in the previous year. It is a common metric used to track progress or change over time. In the context of out-of-home (OOH) advertising, a YoY comparison can be used to track metrics such as impressions, reach, frequency, engagement, and sales. YoY comparisons can be made for any OOH campaign, but they are especially useful for tracking the performance of long-term campaigns and comparing the performance of different OOH campaigns or comparing the performance of OOH advertising to other forms of advertising. Occupancy Rate Incline In August 2023, the Out-of-Home sector experienced a 7% rise in occupancy compared to the same period in 2022. Sector Analysis Real Estate: In August 2023, the count of OOH real estate campaigns was slightly lower, showing a 1% decrease compared to the previous year. FMCG Industry: The Fast-Moving Consumer Goods sector expanded by 4% compared to the previous year. Telecommunications: The Telecommunications industry saw a 2% decrease in the number of out-of-home advertising placements compared to the previous year. Healthcare: The Healthcare sector saw a 2% drop in activity compared to the preceding year. Foodservice: The occupancy rate in the foodservice sector remained consistent in August 2023 compared to the same month in 2022. Conclusion In August 2023, Greater Cairo's out-of-home advertising sector saw a 3% month-to-month rise in occupancy, fueled by summer and back-to-school campaigns on city billboards. Year-on-year, the sector experienced a substantial 7% increase. The FMCG industry expanded by 4%, while real estate and telecommunications saw minor fluctuations. The healthcare sector remained stable, and the foodservice sector maintained its occupancy rate. These insights are vital for MENA region businesses and media professionals, offering a clear picture of the evolving advertising landscape in Greater Cairo. Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month through here.
