Bazooka, aka the trendiest Egyptian fast food chain, showcases its new mascot on Cairo’s billboards while highlighting its “Blend of Happiness.” Following their prior appearance claiming to offer the freshest chicken there is, Bazooka utilizes their new chicken mascot to further solidify their top-notch quality and unique flavor blends. Like always the food service brand strategically places its ads on Cairo’s most busy roads, in addition, the ad spaces are extremely visible, utilizing a black background with a bold white and yellow font in the foreground, which is the brand’s signature color scheme. The use of the latter color palette further enhances the campaign's impact and helps in creating brand recognition. The snippet showcasing Bazooka’s chick mascot is taken from their latest video advertisement, in hopes of creating a brand stamp, aiding onlookers in associating the brand through all social media and digital platforms as one. The visual of the mascot is extremely noticeable and notable to all passersby, therefore the campaign likely succeeds in creating strong brand recognition and awareness to their “Blands made of Happiness.” For those interested in exploring more foodservice OOH campaigns, Insiteopedia is a great resource. For more in-depth details about Bazooka's latest OOH campaign in Cairo, MOOH is the go-to source.
