Qatari Diar continues to expand its real estate presence in Cairo with its top-notch projects. Known not only by name but also as the largest shareholder of NewGiza, Qatari Diar is leaving its mark on both East and West Cairo. If you look around, whether in East or West Cairo, you'll notice the development of a new phase in West Cairo's NewGiza, as displayed on the city's billboards. Using various billboard formats on the main roads, The Collection is introduced to the public, a dedicated section within the NewGiza community. The Collection offers exclusive serviced apartments to potential property purchasers, as highlighted in the campaign's ad message. The dominating blue color in the visuals represents the ongoing availability of luxurious services within this phase of the community. The most recent appearance for Qatari Diar advertises a residential “Place for the Best In You” in East Cairo’s New Cairo. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
