Xiaomi has launched an OOH campaign in greater Cairo. This campaign serves as a tribute to the company's remarkable achievement of producing and manufacturing smartphones directly in Egypt. Following their previous campaign in February 2022, Xiaomi has returned to the OOH arena after an absence of over a year, employing an ingeniously distributed campaign featuring mainly uni-poles and double-deckers. The campaign's visuals revolve around a vibrant orange color theme, exuding energy and enthusiasm. Focusing on the core message of the campaign, which proudly declares, With pride made in Egypt. This tagline not only conveys Xiaomi's commitment to local production but also resonates with the patriotic sentiments of the Egyptian audience. Accompanied by the brand's recognizable logo, the campaign also showcases a simulation on the Xiaomi phone's screen, featuring the iconic Great Pyramids and Sphinx. This OOH campaign by Xiaomi is not only a testament to the company's dedication to the Egyptian market but also a successful campaign for the onlookers. To learn more about Xiaomi’s OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.