City Edge reveals Etapa with new OOH campaign

Following their teaser outdoor campaign last January, real estate developer City Edge has launched a new OOH campaign to reveal their project Etapa in Sheikh Zayed City.

As a sequel, the campaign follows a very similar art direction to the previous teaser. With the same abstract style, and under the layer of a fingerprint, the campaign features ad copy that reads “Urban Nature”, along with the project’s logo and hotline.

The reveal campaign was launched at the beginning of February and uses large and x-large uni-poles, gates, and serial combinations in various locations across Greater Cairo.