Following their teaser outdoor campaign last January, real estate developer City Edge has launched a new OOH campaign to reveal their project Etapa in Sheikh Zayed City.
As a sequel, the campaign follows a very similar art direction to the previous teaser. With the same abstract style, and under the layer of a fingerprint, the campaign features ad copy that reads “Urban Nature”, along with the project’s logo and hotline.
The reveal campaign was launched at the beginning of February and uses large and x-large uni-poles, gates, and serial combinations in various locations across Greater Cairo.
Industry: Real Estate
Advertiser: City Edge Developments
OOH Size: Gate | Large uni-pole | Serial | Uni-Pole
Region: North Africa
Tags: Product Launch | Reveal Campaign | Sheikh Zayed City
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