Arena Esports, a leading name in the world of competitive gaming and entertainment, has launched an exciting outdoor advertising campaign with the slogan Play, Watch, Engage. Having been powered by Etisalat by e&, Arena Esports aim to entice gaming enthusiasts and invite them into the vibrant world of esports. The campaign ad spaces all hold relatively the same visuals, with the difference of the text it holds. Other than the placement of the brand logo in the upper right or left corner, visuals of fictional game characters in the midst of a game are also placed at the bottom of the billboards, in addition to a male gamer celebrating his win in some spaces. The ad color palette mainly utilizes the brand’s go-to colors blue, neon green, and white, which helps the brand maintain visual consistency and reinforces brand recognition. Furthermore, blue can symbolize the technological advancements and cutting-edge nature of the gaming industry, therefore it is only right for Arena Esports to incorporate it into their branding. Other than noting the campaign slogan Play, Watch, Engage, the ad copy also notes the call to action “Step into the ring and let the games begin,” which not only encourages gamers to hop online and game away, but also join their friends in tournaments, challenges, and events, all to show off their skills for awesome prizes. The campaign surfaced on Dubai’s digital screens in the third week of September.
