Following their previous appearance, McDonald's is back with another OOH campaign promoting their McRewards program, which allows customers to earn points simply through ordering from their app. The campaign showcases their creativity in creating an engaging environment for their target audience. The campaign showcases a mobile frame popping out of the advertisements immediately catching the eye of the passerby audience. Within the frame, there is a depiction of a burger cleverly created with fingerprint marks. This visual representation references the campaign's core message; Earn Rewards on Delivery. Just tap the McDonald's App. This subtle approach effectively communicates the essence of the McRewards program. Mcdonald's decision to incorporate a frame in their campaign is a smart decision to begin with. It not only aligns with the growing trend of mobile app usage within the foodservice industry but also serves as a visual representation of how customers can tap into the benefits of the McRewards program through their phones. By throwing a fingerprint burger to the mix McDonald's adds an element of fun to the advertisement. Going on to convey that earning rewards through the app is as easy as a touch of a finger. This campaign appeared in the third week of September in Dubai and Sharjah featuring uni-poles, digital screens, hoardings, lampposts, and wall wrappings.
