Introducing the captivating and impactful billboard by Adidas, the global sportswear powerhouse across UAE's OOH platforms, featuring a star-studded lineup of Jenna Ortega, Andria Tayeh, HoYeon Jung, and David Beckham as the faces of their latest campaign, We Gave the World an Original. You Gave Us a Thousand Back. Building upon their previous emotionally charged campaign featuring Mohamed Salah, Adidas embarks on a new era with a global brand platform that pays homage to the enduring legacy of the Trefoil, their iconic signifier. For over 50 years, the Trefoil has transcended boundaries, adorning the feet of athletes and cultural pioneers alike. This campaign celebrates Trefoil's journey through time, showcasing three iconic Adidas Originals silhouettes – the Superstar, the Gazelle, and the Samba. Through a series of films and triptych stills, Adidas intertwines the narratives of these timeless classics with the profound ways they have shaped and been embraced by various cultures across the globe. With this billboard, Adidas showcases its commitment to staying at the forefront of culture, reminding us that they have given the world an original and, in return, received a thousandfold of inspiration and creativity. The presence of these influential figures: Jenna Ortega, Andria Tayeh, HoYeon Jung, and David Beckham on the billboard serves as a testament to Adidas' enduring legacy and their ability to continuously shape and define the world of sports, fashion, and beyond. This campaign made its debut during the third week of September in Dubai, gracing hoarding boards and digital screens across the city.
