NBE, the National Bank of Egypt, has launched a new OOH campaign in Cairo that promotes its phone banking services for businesses following its previous OOH campaign in the beginning of September and in August 2023. The campaign is targeted at people who are too busy to visit the bank in person, and it emphasizes the convenience of being able to get all of your banking needs done over the phone. The campaign visuals are simple and straightforward, with a focus on the message. The tagline, Don't have the time to visit the branch and you're at your factory, office, or farm? Call 15011 and know more about serving your business, is clear and concise, and it conveys the key message of the campaign in a way that is easy to understand, all that along with the bank’s logo, website, and a celebration of 125 years motive in Egypt, all of that beside a model client happily calling the bank, some of the ad faces is a factory worker and in other OOH formats is an office worker. The campaign also features models of happy customers using the phone banking service. This helps to create a positive association with the service and makes it seem more appealing to potential customers. I like the way the campaign focuses on the convenience of phone banking. This is a key selling point for businesses, as it can save them a lot of time and hassle. To learn more about Innovation NBE‘s OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.
