Property Finder, a popular online platform for real estate, visits Cairo's Out-of-Home scene with their regional OOH campaign. Spread across the city, this campaign combines various OOH formats, including digital screens strategically placed in locations like New Cairo and the Ring Road. If the campaign visuals look familiar, that's because Property Finder recently impressed audiences in the UAE with a similar message: Look for any house at Property Finder. The regional OOH campaign effortlessly integrates the beloved red color theme associated with the brand, ensuring that Property Finder stands out in the bustling cityscape. With the brand's logo proudly displayed, the campaign also provides App Store and Google Play logos, guiding people to easily download the Property Finder App. But what truly elevates this OOH campaign are the artistic elements that bring Cairo to life. The visuals feature a simulation of Cairo's majestic Nile River alongside Cairo Tower. As if floating on a breeze of excitement, red balloons fill the air, serving as a lively and infectious motif. Balloons have long been celebrated in advertising as they evoke a plethora of positive emotions - happiness, celebration, fun, creativity, and community. By leveraging this imagery, Property Finder creates a positive and engaging brand image, while also associating their platform with these same positive emotions. This regional OOH campaign builds upon Property Finder's previous successful OOH presence in Cairo during August 2023. By consistently investing in OOH advertising, Property Finder demonstrates their unwavering commitment to connecting people with their dream homes. Through a clever and thoughtfully designed campaign, they ensure that their platform remains at the forefront of customers' minds when searching for real estate in Cairo. Visit MOOH to learn more about Property Finder’s OOH campaigns in Egypt.
