The United Arab Emirates Federal National Council recently launched a campaign to encourage citizens to get involved in the elections through their application. The campaign aimed to raise awareness, about the importance of voting and highlighted how easy and accessible it is through the Sharek app, which allows the public to exercise their right. The advertisements were simple featuring a white backdrop with red-colored text strategically placed to grab the attention of passers-by. This simple design conveyed the central message of the campaign. The primary focus of the ads was to promote the Sharek app as the method for voting along with the candidates up for election with some information about them. Also the campaign emphasized that their website serves as another platform for voting providing options for people to participate in elections based on their preferences. The ads also clearly mentioned that the voting period would be from October 4th to 7th giving people a timeframe for casting their votes. The campaign appeared in the third week of September and was widely distributed covering major cities across the UAE such as Dubai, Sharjah, Ras Al Khaimah, Ajman, and Abu Dhabi. It featured on uni-poles, digital screens, mega coms, hoardings, bridge billboards, and lampposts