Cairo's streets are once again witnessing the mouth-watering aroma of KFC's delectable offerings. For all the finger-licking lovers out there, the beloved fast-food chain is back on the Out-of-Home scene, and this time, they've got a Kantook Twist in store for us. With their strong presence in the OOH arena throughout the year, KFC nearly has managed to dominate outdoor spaces with their OOH campaigns. We all remember KFC's previous OOH campaigns in August and July 2023. And now, the brand is once again spreading its wings, making sure their new meal is perfectly distributed across the city, seen on the busiest roads, in other words, KFC's OOH campaign is difficult to miss. What catches the eye immediately are the vibrant red and white hues, the brand's favorite colors. These colors not only resonate with KFC's iconic branding but also evoke a sense of excitement and appetite. The campaign strategically focuses on showcasing the star of the show, the Kantook Twist. With its tempting combination of 1 Twister sandwich, 1 Kantook sandwich, fries, and Pepsi, the visuals leave us craving for a bite. Every element of the campaign has been carefully thought out. KFC's logo stands proudly, a symbol of quality and taste. And just in case the visuals alone aren't enough to convince you, a clever call to action prompts you to order now using the KFC app or the hotline provided. To ensure maximum visibility, KFC has utilized a variety of OOH formats. Uni-poles and double-deckers, strategically placed in busy locations, capture the attention of passersby. Visit MOOH to learn more about Innovation KFC’s OOH campaigns in Egypt.
