Capital Group Properties, has made its mark on the OOH scene in Cairo with another OOH campaign following the previous campaign in October 2019. This elegant campaign was expertly distributed across the city's busiest and most luxurious districts and roads, utilizing a variety of OOH formats and deploying more than one combination to create maximum impact. The campaign was launched for the developer's project in El Shorouk, the AlBurouj compound. Located in eastern Cairo, AlBurouj is strategically placed near several main roads, including the Cairo - Ismailia Desert Road, the regional ring road, the Cairo - Suez road, and the Central Ring Road. This prime location offers easy access to the compound and makes it an attractive proposition for those looking for a new community to call home. The OOH campaign features engaging visuals that have been thoughtfully crafted to grab the attention of passersby. A perfect white circle dominates all ad faces, symbolizing the perfect community that the AlBurouj compound aims to create. The project's name is boldly displayed in a prominent font, accompanied by the clever tagline The perfect Circle. The developer's logo and hotline number, as well as AlBurouj's website, complete the display, providing all the necessary information to pique potential buyers' interests. The visuals are skillfully done in a blend of blue and orange shades, creating a gradient effect that is both pleasing to the eye and aesthetically stunning. Various OOH formats have been utilized to create maximum impact, with the double-decker being a prime example. In this format, the information is displayed on the upper face on a clear white background, drawing the viewer's attention to the striking visuals. Capital Group Properties has taken a simple concept, a perfect circle, and turned it into a powerful marketing tool. The tagline, The perfect circle, not only alludes to the compound's community-driven ethos but also cleverly plays on the circle's universal symbolism of wholeness and completion. To learn more about Innovation AlBurouj’s OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.
