In their latest OOH campaign, du is bringing power-packed savings to the UAE with Esaad card. Launched on March 13, 2017, the Esaad card is a unique and qualitative community initiative that offers unparalleled discounts and comprehensive content covering all aspects of cardholders' lives. From education and health to housing and food supply, this card aims to help UAE residents achieve significant financial savings.\r\nFollowing their successful appearance in the UAE with Riyada in August 2023, du is back with an exciting OOH campaign that can be spotted across Dubai and Sharjah. Utilizing digital screens, bridge billboards, and lampposts, the campaign is launched in the second week of September 2023, the OOH displays feature clear and easy-to-comprehend visuals.\r\n\r\nThe tagline 40% off on unlimited national data power plans with esaad dominates all formats. Typically accompanied by du's logo and website, the campaign also incorporates a simulation of the Esaad card and two Emirati models who represent satisfied du users. The promotional OOH campaign is direct and to the point, leaving no room for confusion about its target audience and objective.\r\n\r\nWith a strong focus on the message, du highlights the significant savings that come with the Esaad card. By offering a generous discount on unlimited national data power plans, du is empowering UAE residents to stay connected while keeping their wallets happy. Whether it's browsing the web, streaming content, or engaging in online activities, the Esaad card ensures that users can enjoy their digital experience without breaking the bank.