El Araby celebrates Mother’s Day with discounts

El Araby Group has launched a new OOH campaign for Mother’s Day offering juicy discounts of up 20%.

The campaign portrays mothers receiving gifts from sons and daughters,  and encourages viewers to take advantage of El Araby’s discounts and buy  their mothers valuable appliances from the renowned brands of the  group.

One of the designs shows a kid singing a pretty song with the words  “Thanks My Mother”, and the hashtag “Say Thanks in your own way”. This  outdoor campaign has been appraised for its tenderness and you can  follow their results in the Facebook handle included in the ad copy.

Happy Mother’s Day from El Araby Group!