El Araby Group has launched a new OOH campaign for Mother’s Day offering juicy discounts of up 20%. The campaign portrays mothers receiving gifts from sons and daughters, and encourages viewers to take advantage of El Araby’s discounts and buy their mothers valuable appliances from the renowned brands of the group. One of the designs shows a kid singing a pretty song with the words “Thanks My Mother”, and the hashtag “Say Thanks in your own way”. This outdoor campaign has been appraised for its tenderness and you can follow their results in the Facebook handle included in the ad copy. Happy Mother’s Day from El Araby Group!
