Schweppes, a brand of Coca-Cola Egypt, has launched its latest summer visual-oriented OOH campaign in greater Cairo, featuring the star Khaled El Nabawy as its brand ambassador. The campaign is a follow-up of their previous OOH campaign back in February 2023. This year, Schweppes seems to be taking a more active role in the OOH advertising scene in Egypt, with its second campaign in 2023, compared to just one in 2022. The visuals of the Schweppes OOH campaign are all about showcasing the star Khaled El Nabawy enjoying the brand's beverages. Some ad faces show him holding a Schweppes drink, while in others, he can be seen drinking it. The campaign visuals also feature the brand's logo, the tagline `This is its time, and the three flavors of pomegranate, lemon mint, and tangerine. The ads are set against a summer-themed background with clear blue skies, creating a sense of relaxation and refreshment for viewers. It is also worth mentioning that some ad faces only feature Schweppes Gold products without the star Khaled El Nabawy. The type of billboard design used in the Schweppes OOH campaign is known as a slanted design. This design uses slanted lines and text to create a sense of movement and dynamism and can be used to convey various messages, such as excitement, speed, or energy. In the case of the Schweppes billboard, the slanted design is employed to create a sense of excitement and dynamism, which adds an element of thrill to the campaign. To learn more about Schweppes’ OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.
