Mercedes-Benz has been defining class since 1886, and their latest OOH campaign in Dubai is proof. The campaign is presented in hoarding format, showcasing a Mercedes car from 1886 alongside this year's model, accompanied by models dressed in today's stylish outfits that fit with both cars seamlessly. This clever campaign highlights the elegance of Mercedes-Benz cars throughout time and is a perfect representation of the brand's timeless class. The campaign visuals are executed perfectly, with the contrast between the cars highlighting the evolution and progress that Mercedes-Benz has made over the years. The youth models, dressed in stylish outfits, add a modern touch to the campaign visuals, highlighting the brand's ability to remain relevant and fresh, even after all these years. Mercedes has always been synonymous with elegance and luxury, and the OOH campaign is a stunning representation of that. It is refreshing to see such a classic brand embrace modern aesthetics, and the result is a campaign that is both timeless and contemporary at the same time. The campaign follows Mercedes' previous OOH campaign in June, and it is clear that the brand is on a roll when it comes to outdoor advertising. The visuals contain the brand's logo and the tagline Defining Class, a fitting representation of the brand's longstanding commitment to style and sophistication.
