200-year-old shoemaker Clarks is back on UAE’s billboards featuring some new fall retro styles following their prior appearance last winter season. The fashion wear brand showcases their RETRO ‘70s style sneakers, which they claim are “Like No Other” upon UAE’s engaging streets. The ad layout hosts one female, one male, and two kid models, all rocking Clarks’ uniquely created sneakers. In addition, a visual of the sneakers, unworn and stacked up symmetrically, is placed alongside worn ones showcased in different poses, highlighting its trendy design, all while providing the comfort everyone craves. The ad color palette is mainly made up of warm-toned neutrals and browns, which, off the bat, create a cozy and inviting atmosphere, highlighting the comfort and warmth the sneakers provide. The OOH campaign reflects the brand’s goal of providing support and snugness, effectively providing the target audience with warm and inviting sneakers. The latter initiates a tight-knit and kindred relationship with potential buyers, effectively showcasing the brand’s purpose of creating superior quality and refined style. The billboard design perfectly matches the upcoming fall season, making it known that Clarks has covered everyone’s footwear wish list. The new campaign surfaced on Dubai’s hoarding billboards in the first week of September.
