The real estate market in Cairo is witnessing rapid development, with a high demand for both residential and commercial properties. As a result, several real estate developers are entering the market, aiming to meet the needs and expectations of potential property purchasers. One such developer is AlMarasem Development, known for its successful projects in East Cairo's New Cairo area. AlMarasem Development, which has developed successful projects in East Cairo's New Cairo area, launched an outdoor advertising branding campaign in West Cairo. The campaign signals the company's expansion into this new territory. The billboards strategically placed on main roads leading to West Cairo catch the attention of passersby, generating excitement and curiosity. The campaign features visuals that convey the developer's intention to broaden its real estate development expertise to the West Cairo region. The billboards, accompanied by the appearance of a weather vane, which traditionally indicates the direction of the wind, build anticipation for what is yet to come. This clever placement and imagery suggest that AlMarasem Development may soon launch a new campaign to announce an upcoming real estate project in West Cairo. In its most recent outdoor campaign, AlMarasem Development encouraged homebuyers to Shoot for the Moon by purchasing luxuriously furnished apartments at Moon Residences in New Cairo. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
