Roya Developments’ latest harmonious OOH campaign in Cairo for Telal Shores El Sokhna project. This new outdoor campaign follows their successful OOH campaign in May 2023, showcasing the developer's commitment to creating stunning and memorable advertisements. This time, the OOH campaign focuses on highlighting the Telal Shores project, utilizing simple yet captivating visuals. Billboards adorned along the streets feature a clear and inviting beach scene, immediately capturing the viewer's attention. The project's name is displayed in a bold font, commanding attention and leaving a lasting impression. Roya's logo and hotline are also prominently featured, ensuring potential customers have easy access to contact information. One of the key elements of this campaign's success lies in its simplicity. The use of simple visuals and concise information is a winning combination. The billboards convey the message effectively without overwhelming the viewer. This approach aligns with the belief that including too much information in advertising can lead to a loss of impact. The tagline Harmony within adds an element of intrigue and allure to the campaign. It suggests a sense of peace and tranquility that potential buyers can experience within the Telal Shores development. The tagline and the beautiful beach visuals create a desire within viewers to become a part of this harmonious community. To capture more information about Roya's campaigns, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.
