Lamar’s vibrant and promotional OOH campaign in Cairo, the campaign centers around a simple yet enticing offer, by collecting milk covers, customers can win juices products. If you collect one milk cover, you can win a juicy bottle of refreshing goodness. But wait, it gets even better! If you collect two covers, you can enjoy not only a juice bottle, but also a delectable milky mix juice. This campaign by Lamar is a continuation of their previous successful OOH campaign in July 2023. Building on the previous momentum, Lamar has once again captured the attention of passersby with their visuals. The campaign adopts a light color theme, with visuals that are simple yet effective in conveying the brand's message. Sketches of their delicious products, including the Lamar milk bottle and the assortment of small juice bottles, are proudly displayed. It's a visual feast for the eyes that immediately grabs the viewer's attention. The taglines used in this campaign are encouraging. Drink what you love to win what you love sets the tone for the campaign, perfectly capturing the essence of Lamar's brand. With their enticing offer, Lamar is not only allowing customers to enjoy their favorite beverages but also allowing them to win even more of what they love. The tagline We changed the cover to a red one adds an element of intrigue and excitement, inviting consumers to participate and uncover the surprises that await them.
