Dubai Press Club recently launched an OOH campaign to announce the highly anticipated Arab Media Forum, scheduled to take place at Madinat Jumeirah from September 26th to 27th. Like their previous appearance, the campaign aimed to raise awareness and build anticipation among media professionals and the general public. The advertisements took a minimalistic design featuring a statement that declared the event as The Region's Largest Media Gathering. This clear message effectively conveyed the magnitude and importance of the event, sparking curiosity among attendees. The ads also highlighted the partners who have played a role in ensuring the success of the Arab Media Forum. Strategic partners such as DP World and Dubai Electricity and Water Authority have significantly contributed to organizing and executing this event. Also, ENOC Group as energy partner, and Hills Advertising, serving as their outdoor media partner, were recognized for their contributions to this campaign. Dubai Press Club's OOH campaign for the Arab Media Forum 2023 stands out for its simplicity and effectiveness in capturing the attention of its target audience. With its minimalistic design and straightforward message, the campaign communicated the significance of the event as the largest media gathering in the region. Over 200 media professionals, with 3,000 participants and 160 media institutions, are the expected attendees for the event. This campaign popped up in the third week of September in Dubai, featuring on bridge billboards.
