Yateem Optician has launched a new OOH campaign in Dubai for Tiffany & Co., which has been seen on the streets starting from the first week of September. This campaign follows Yateem Optician's successful OOH campaign in April 2023. The OOH campaign is located on a uni-pole on a primary road in the city, showcasing elegant visuals of Yateem Optician and Tiffany & Co.'s logos on a pristine white background. The visuals also feature a photographed model wearing Tiffany & Co.'s glasses, showcasing the brand's style and elegance. It is worth mentioning that when it comes to advertising in Arab markets, many international brands do take cultural differences into account. This involves adapting styles, packaging, and marketing messages to resonate with local consumers better. And that is exactly what Yateem Optician and Tiffany & Co. have done with this OOH campaign. Despite the campaign being about eyewear, the visuals' adaptation to Arab culture is noteworthy. Decency is highly valued in Arab cultures, and the campaign reflects that by featuring elegantly dressed models. The visuals in this OOH campaign effectively convey the elegance and sophistication of both Yateem Optician and Tiffany & Co. With the strategic placement of the uni-pole on a primary road in the city. Yateem Optician's latest OOH campaign in Dubai for Tiffany & Co. is another feather in the brand's cap.
