Housing & Development Bank has partnered with the megastar Sherif Mounir for its latest OOH campaign across Greater Cairo. The gigantic campaign, which was recently seen in the busiest areas and roads across the city, is awe-inspiring and has been deployed in different OOH formats. The visuals are green-themed, which happens to be HDB's favorite color, and showcases the star being blown-away by winning the grand prize of 1,000,000 EGP. The promotional OOH campaign is advising people to open a savings account to stand a chance of winning a whopping 1,000,000 EGP. With the bank's previous OOH campaign having been launched in May 2023, this latest campaign is a clear indication of the brand's strong marketing efforts. The visuals of the campaign are captivating and feature the taglines Win million pound and Open up a savings account alongside You have a chance of being 1 of 4 winners, all on a green-themed background. The brand's logo and hotline number are also prominently displayed alongside the megastar Sherif Mounir. The campaign is undeniably massive and will capture the attention of thousands of people who frequent these busy areas of Greater Cairo. It's a powerful marketing strategy that's sure to convince many people to go and open a savings account at HDB. The collaboration with Sherif Mounir adds a touch of star power to the campaign, making it more relatable and memorable to audiences across Cairo. With the perfectly executed visuals and Sherif Mounir's star power, this campaign is undoubtedly a recipe for success. Visit MOOH to learn more about HDB’s OOH campaigns in Egypt.
