Dubai Parks™ and Resorts, the Middle East’s largest integrated theme park destination, continues to amaze and delight visitors with its latest billboard campaign. Following the successful Kids to Enjoy Free Entry campaign that ran just a month ago, the new billboard highlights the incredible value of the ‘Annual Pass.’ The billboard for Dubai Parks™ and Resorts' annual pass campaign presents an enticing opportunity for visitors to embark on a year-long adventure of unlimited entertainment. The campaign’s captivating visuals enchant viewers and provide a glimpse into the enchanting world of Dubai Parks™ and Resorts. Through the clever incorporation of beloved cartoon characters, the billboard creates an irresistible invitation to embark on extraordinary adventures. Each character is depicted in a delightful and appealing manner, igniting a sense of nostalgia and anticipation. These enticing visuals serve as a gateway, promising guests unforgettable experiences and a chance to immerse themselves in the magical realm of Dubai Parks™ and Resorts. The inclusion of the phrase 365 days unlimited access from AED 595 creates a sense of exclusivity and value for potential customers. This offer promises an entire year of excitement, allowing pass holders to revisit Dubai Parks™ and Resorts whenever they desire. The bilingual presentation in English and Arabic ensures that the message reaches a wide audience, catering to both local residents and international visitors. The campaign was showcased on Dubai’s hoarding boards in the first week of September.