Following their prior debut, trusted Egyptian furniture & interior provider Kabbani Furniture is back on Cairo’s streets with summer offers going up-to 50% off. With Kabbani’s discounts of up to 50% off, the promotional campaign promises homeowners an opportunity to revamp their interiors with stylish and high-quality furniture at unbeatable prices. The campaign’s eye-catching displays hold a bold call-to-action message, enticing customers to explore the wide range of discounted options available, sharing that one can now fully refresh their living space and add a touch of elegance to their home without breaking the bank. The ad spaces host a 3 dimensional 50% sign, alongside a beach umbrella, sunglasses, beach ball, and surfboard, all the foreground of a muted beach scene background. The summary visuals entice the audience, letting them know that it's never too late to change up your home for the better this summer season. The ads utilize the color Red which is part of the brand’s identity, in addition to grabbing the attention of the audience to their offers. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
