For more than a decade, Rawaby has been a distinguished leader in the food and beverage sector, renowned for its premium-quality dairy products, particularly its signature ghee. With a commitment to excellence and a dedication to delivering authentic and delectable offerings, Rawaby has earned a special place in the hearts of many across the Middle East. Recently, Rawaby made an exciting and highly-anticipated comeback to Cairo's out-of-home (OOH) advertising landscape after a four-year hiatus, setting the stage for an unforgettable campaign featuring the beloved character, Abla Fahita. As the enchanting Abla Fahita takes center stage, she introduces Rawaby's latest addition to its product line, the irresistibly creamy full-cream ghee. She is known to be a cherished figure in Egyptian pop culture and has an innate ability to connect with audiences of all ages. Her playful and humorous character, combined with her genuine passion for quality, made her the ideal choice to present Rawaby's new ghee flavor to the public. The campaign took the form of captivating OOH displays that featured eye-catching visuals of the product and the enchanting Abla Fahita herself and a statement that says “new ghee flavor” in a bold red font. MOOH is your go-to for any questions about this campaign! It's a dedicated media intelligence agency and analysis system in Cairo and Dubai that covers campaign details like type, location, budget, and more.
