The UAE has witnessed an increase in automotive events and clubs, indicating a rising number of car enthusiasts. In Dubai and Sharjah, billboards connect with these enthusiasts, advertising the ultimate performance enhancements for their vehicles. The latest out-of-home campaign showcases Korea's top engine oil, helping users save fuel and contribute to a sustainable future. SK ZIC is making a strong statement in Dubai and Sharjah, reiterating its message on digital screens and hoarding spaces. With the slogan, The Legend Begins, and its claim as the Engine Oil for Ultimate Performance, it aims to captivate car enthusiasts and FC Barcelona fans alike. Drawing a parallel between the heart of a vehicle and the beloved team, SK ZIC showcases the same level of heart, soul, and outstanding performance. The dynamic and large-format visuals featuring football superstars are bound to turn heads and leave a lasting impression on passersby in these cities. Get to know more about out-of-home advertising campaigns on Insiteopedia.