Selah El Telmeez has recently launched an advertising campaign targeting elementary students featuring their groundbreaking Augmented Reality technology. Their innovative feature is transforming the way kids comprehend and interact with their materials, making studying an enjoyable experience. Set against a backdrop of green, the advertisements showcase students while delivering an empowering message; What A Clever Thing. This message does not celebrate the students themselves alone; it also highlights the positive impact that Selah El Telmeez's books can have on children. The campaign also showcased four books from Selah El Telmeez that cater to students at grade levels. Through this campaign, Selah El Telmeez aims to capture the attention of primary-grade students, schools, and teachers who are interested in incorporating this learning method. They seek to provide an interactive learning experience. The campaign was also cleverly used to promote their website, alerting customers that they can now purchase all books online. By combining these offline and online marketing strategies, they also strengthened their brand’s visibility and availability to their customers. The campaign's objective is to demonstrate the range of Selah El Telmeez for Publishing and printing books and how they are suitable for children at each grade level, ensuring that kids can easily find relevant and engaging material. To ensure awareness, the campaign spread in Greater Cairo. For additional information about this campaign, visit MOOH, a data provider specializing in monitoring out-of-home intelligence in Cairo and Dubai.
