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Anew OOH campaign from South Korean electronics manufacturer Samsung advertises the release of their latest mobile model Samsung S8 and S8+.
The campaign, which has been launched globally, has reached Egypt with ads that show the phone over the Great Pyramids of Giza, as well as other day and night views, with the curved screen melting into the body of the device – just as if you were recording or taking a photo of our illustrious landmark and all you can see is the borderless screen of the phone. Much more advanced than their Galaxy A model, this breathtaking new display feature will sure bring back the defectors of the brand after the Galaxy Note 7 fiasco.
The ads use double decker poles, Large and X-Large uni-poles, megas, and gates, showcasing an ad copy that reads “Unbox your phone” in both English and Arabic.

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