Cityscape, Egypt's largest real estate exhibition, has launched an OOH campaign to promote its 2023 event. The campaign is running on billboards placed in high-traffic locations across Greater Cairo. The campaign visuals are simple and to the point, focusing on the exhibition's dates, location, name, and website. The taglines Step into your dream home and Egypt's largest real estate exhibition are also prominently displayed. Some of the campaign visuals also feature a die-cut creative concept, with a simulation of a dream home's building facade that is going higher than the billboard. The facade is orange in color, and the campaign information is displayed on a white background on the left side of the design. This OOH campaign follows Cityscape’s previous OOH in September 2022. Cityscape is the premier real estate event in the Middle East and North Africa (MENA) region. It is supported by both the public and private sectors and connects investors and developers with unique opportunities across the region. Cityscape is shaping the future of the real estate industry and its associated technologies. The OOH campaign is a way for Cityscape to reach a wide audience and generate excitement for the 2023 event. It is well-targeted and executed, and it uses a clear and concise message to resonate with its target audience. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
