Sephora, the French beauty distributor, just released a campaign that can at least be described as a brilliant one. The campaign basically promotes hair products in a light, witty manner, which is not a new thing for Sephora, as it follows this style. The previous campaign wasn’t that far. The cosmetics mogul was promoting its hair serum back in August. The artwork of the campaign is the main star here; the zig-zag pattern installation that uses a reverse perspective took the artwork to another level of creativity, as you can spot one model from one angle to see another model from a different angle. Apart from this creative concept, red color is a great choice as red in advertising always creates feelings of excitement, passion, and urgency. Additionally, red has also often been used to convey a sense of luxury or exclusivity. The tagline stresses a mutual issue all women in the world dream of which is “Great Hair”. The tagline “Make every day a great hair day” was more than enough to get the females' attention to dig deeper on what’s the product that will solve this issue. The tagline is a great example of using the right tonality for the target audience. The campaign was spotted at the Dubai Mall Junction area, which is a great spot. By considering factors such as traffic flow, demographics, visibility, competition, permits, and regulations, you can ensure that your billboard reaches the maximum number of people and effectively promotes the brand. The campaign used the hoarding format to promote its hair products and has been mounted in Dubai since the beginning of September.
