Following its OOH campaign in the UAE, Dubizzle just launched a branding campaign in Egypt to address what the platform offers for interested prospects. Using the straightforward tone of “Buy & Sell Anything”, Dubizzle’s ad copy is a call to action, which is crucial for driving conversions. A straightforward tone makes Dubizzle’s advertisement more compelling and actionable, also in their message “Download the app Now”. Not only that, but the web portal brand also utilizes the color red in their branding, which is known for having a strong visual impact and standing out in a sea of other billboards. The color creates a sense of urgency, making it effective for capturing attention on the OOH arena, with a red house, red car, red furniture, and house appliances. Whether through downloading their application or visiting their website, Dubizzle is accessible through multiple platforms. Cleverly, Dubzzile has launched a campaign in the UAE at the same time as well, maximizing their reach across the Middle East and seizing the attention of both audiences. While the campaigns may have different messages and elements to cater to each market, Dubizzle still maintained consistency in its brand's visual identity, ensuring that it retain recognition across both markets. Visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, to catch all about this campaign and way more!
