Dubai Calendar, a popular events listing website, is promoting the upcoming Festival X with a DOOH campaign in Dubai. The campaign features a green colored soul that provides passersby with all the information they need about the festival, including the date, location, sponsors, and Dubai Calendar's logo and website. Festival X is a new media art festival that will take place in Dubai from October 6 to 8, 2023.\r\nThe festival will explore the intersection of tradition and modernity in the UAE through the lens of media art. It will feature works by artists from around the world who are using new technologies to create innovative and thought-provoking art. The DOOH campaign is running on a digital screen on a busy road in the city.\r\nThe campaign is expected to reach a large audience and generate excitement for the festival. It is the latest in a series of DOOH campaigns that Dubai Calendar has run to promote events in the UAE. The campaign is well-targeted and executed. It is using a visually appealing and attention-grabbing creative that is likely to capture the attention of passersby. The campaign is also using a strong call to action, encouraging people to learn more about Festival X and to attend the festival. This OOH campaign follows Dubai Calendar’s previous OOH campaigns in the start of September and in July 2023.