Lipton, a household name in the world of tea, has unveiled their latest creation “The English Breakfast Tea” through an attractive outdoor advertising campaign spread across Cairo’s main streets. Following their prior appearance featuring the beloved Karim Abdel Aziz, the new ad campaign portrays Lipton’s newest addition, aiming to captivate tea enthusiasts and introduce them to a rejuvenating morning experience. At the heart of Lipton's campaign is the new English Breakfast Tea blend, merging together a harmonious fusion of robust black teas sourced from renowned tea gardens. Vibrant billboards adorned with visuals of the English Breakfast Tea packages, drawing the audience’s attention with the strong use of red, which evokes a sense of vitality and enthusiasm, making it an ideal color to capture attention and create a strong visual impact. Red is also often used in iconic British imagery, such as red telephone booths and double-decker buses. By incorporating red into the advertising and subtly placing a royal crown above the world English, it helps establish a connection to the heritage and tradition of English tea. By featuring a bright solid red in the new ad, Lipton enhances the appeal of the new rich tea, making it visually enticing and encouraging viewers to experience the flavor and aroma for themselves. Lastly, the ad copy holds the quality assurance tag noting “New Best Intense Taste”, accompanied by a big Lipton Logo. To capture more information about the food & beverage campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.
