After a long gap in the OOH market, Persil has returned to Cairo’s streets with a brand new campaign starring the adored-by-many Nancy Ajram! Henkel spreads the aroma of Persil's cleaning products all over the city with the ad copy “What’s this beautiful scent?”. They play on the same phrase twice more, with “What’s this beautiful whiteness?” and “What’s this beautiful color?”, next to majestic bottles of different Persil adorned by purple and pink flowers, then by a burst of rainbow colors, and radiant, spotless white. The iconic and gorgeous Nancy Ajram advertises the Persil Deep Clean Plus, dressed in the same green as Persil’s branding, saying “True, true! And pure true” and “Change to Persil Gel.” The captivating presence of Nancy Ajram in Persil's latest campaign adds an extra touch of allure to the streets of Cairo. As the city comes alive with the return of Persil to the OOH market, the air becomes filled with the delightful scent of their cleaning products. Check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, to catch all the details about Persil’s campaign and more!
