Beko, the leading Turkish home appliances brand, has launched a new OOH campaign in Greater Cairo for its new built-in and traditional stoves collection. The campaign is running on billboards on busy roads across Cairo, the 6th of October, and Giza. The campaign visuals feature the new stoves collection, which is designed with the latest technology and features. The visuals also include the brand's logo, hotline, and the taglines Discounts up to 2000 EGP and The whole-new built-in and stoves collection from beko. The campaign is aimed at raising awareness of the new stoves collection and encouraging people to visit beko showrooms to learn more. The campaign is also expected to generate excitement and demand for the new products. The company is showing good participation in the OOH sector in Egypt with many campaigns, and the previous one was in August 2023, the company launched an OOH campaign for its refrigerator's Aeroflow technology. The campaign was also successful in generating awareness and interest in the product. beko is a leading example of how OOH advertising can be used to reach a wide audience and generate interest in new products. The company's latest campaign for the new stoves collection is proving the effectiveness of this medium. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
